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Nearshoring: What China Did And What Mexico Must Do To Join The “Manufacturer To The World” Club with Speaker Lawrence Allen
Tuesday, April 16, 2024, 12:00 PM - 1:00 PM EDT
Category: Events

 Dallas Chapter ONLINE Event

Tuesday, April 16, 2024

12:00 PM CDT / 1:00 PM EDT

Register Today!

Nearshoring: What China Did And What Mexico Must Do To
Join The “Manufacturer To The World” Club

With Speaker Lawrence Allen,
IERG Dallas Interim Co-Chair

Of the manufacturing that has moved out of China over the past 7 years, why has only 5% of it moved to Mexico? Please join us on April 16th for a Nearshoring discussion that looks at the nuts and bolts of what China did and Mexico must do to realize its full potential as a global manufacturer.


  • China transformed itself into a finished goods manufacturer to the world. This occurred over a dramatic 40-year period with a top-to-bottom national transformation on a scale not seen since the Industrial Revolution.
  • As regionalization supplants globalization, Mexico has a once-in-a-lifetime chance at joining the “Manufacturer To The World Club.” But like China, Mexico must undergo a similar transformation. This IERG ONLINE Event will explore what China did and what Mexico must do to achieve this.

Speaker: Lawrence Allen, Dallas Chapter Co-Chair

International market entry expert and author who served the needs of MNCs in the APAC Region for over 22 years. Lawrence is now leading SA-USA Global Market Entry Services, providing ground-level strategic and project management services to international companies entering or expanding in the US market.

Lawrence served as an executive for Nestle, Hershey, and Heidrick & Struggles; building their businesses in the Greater China Region. In September 2020 he founded Singapore Academy USA, a boutique school that provides the world’s best math classes, live and interactive from Singapore, to American students virtually. 

Lawrence spent 8 years in the chocolate industry in China, first for Hershey, then Nestle (China) Ltd. Based on these experiences in 2009 he wrote Chocolate Fortunes, The Battle For The Hearts, Minds, and Taste Buds of China’s Consumers (Published by AMACOM/HarperCollins, hardcover), a China business book that chronicles the quarter-century battle by the 5 chocolate global giants for the taste buds of China’s virgin chocolate consumer.

Lawrence is a graduate of the Thunderbird School of Global Management where he earned his MBA.


Moderator: Marco Raad, IERG Board Member

Having had more than 20 years of leadership experience, Marco led startup ventures; and domestic and globalization projects for two multibillion-dollar, international organizations De'Longhi and Hershey's. 

The depth of his unique, entrepreneurial consumer experience has guided market penetration engagements, expanded distribution, developed profitable strategies, and created sales plans for new market introduction, sales growth, and competitive differentiation. He has an unwavering entrepreneurial passion for discovering and optimizing opportunities, and his general management experience is also applicable for leadership in Private Equity portfolio companies.

He is best known for providing strategic direction, leading multi-functional teams across the globe, and delivering significant improvements in marketing, sales, operations, finance, supply chain, and more to make a significant business impact domestically and internationally.

Marco is a graduate of the Thunderbird School of Global Management where he earned his MBA.


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