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China: Misplaced Assumptions, Creating a New Market, and Outside-In Digital Marketing Sponsored by the CT Chapter
Wednesday, August 30, 2023, 12:00 PM - 1:00 PM EDT
Category: Events
CT Chapter ONLINE Event
Wednesday, August 30, 2023
12:00 PM EST - 1:00 PM EST
Register Today!
PANEL DISCUSSION
China: Misplaced Assumptions,
Creating a New Market, and
Outside-In Digital Marketing
Doing business in China is nuanced and complex.
Many companies are not fully reaping the benefits of what this market
has to offer as getting it right takes a long-term view and deep understanding
of China’s culture, commerce, consumers, and civic engagement.
Recent events in our press paint only a portion of what’s been happening here.
Join us to hear insights on the Greater China marketplace, how the chocolate
industry was created there, and what’s needed to win in digital marketing.
Speakers
Allen Morrison, Ph.D., Thunderbird Global School of Management
Lawrence Allen, Heidrick & Struggles, Stonehouse Resources & Singapore Academy
Stephen Tseng, d minor studio
Moderator & Host
Sean Patrick, Accenture Song
Register Today!
About the speakers
Allen J. Morrison, PhD, Thunderbird Global School of Management
Allen is a professor at Thunderbird. He previously served as CEO and Director-General at Thunderbird as well as senior advisor for global management and executive education initiatives at Arizona State University. Allen has authored or co-authored more than 60 articles and case studies and 13 books including “Enterprise China” (Wiley and Thinkers50), "Failure to Globally Launch: The Case for Aspiring Market Giants," "Competition in Global Industries" and "International Management," currently in its 5th edition.
 Lawrence Allen, Heidrick & Struggles, Stanton Chase, Boutiques
Entrepreneur, author, international businessman and commentator, Lawrence lived and worked in Greater China for over 2 decades. His executive search practice was built upon a prior career successfully growing businesses for Nestlé, Hershey and Warner-Lambert. He has served in diverse functional and end-to-end roles including Managing Director, Asia Pacific; Regional Director of Operations, Far East; and Country Business Manager, China. He is author of Chocolate Fortunes: The Battle for the Hearts, Minds and Taste Buds of China’s Consumers.
Stephen Tseng, d minor studio
Bio to come.
Stephen also manages the Dminorstudio monthly newsletter.
Moderator:
 Sean Patrick, Accenture Song
Sean designs and implements marketing transformation initiatives as a Senior Business Model Transformation Lead at Accenture Song. He spent much of his career in marketing communications and advertising living in and working with Latin America. He received his Master's in International Management from Thunderbird School of Global Management.
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