Boston Chapter Event
Wednesday, January 20, 2021
4:00 PM EST

REGISTER

Who’s dressing us?

Followed by a roundtable discussion and virtual meeting of Boston IERG members.

What are the keys to success for American apparel/footwear brands to operate an international business?  Why do some succeed and others fail?  How does one learn to take a brand into new international markets? 

In this short interactive session, you’ll discuss:

• What are the top international business pitfalls in sales, distribution, and sourcing?
• How the apparel and footwear industries make winning cultural decisions, including staffing?
• Approaches to market pivots such as China tariffs and the COVID comfort-cozy/athleisure surge
• Online vs. bricks, how to win globally 

Join us for this open forum and roundtable discussion on dressing us and dressing down, plus what’s happening in the Boston area. 

Mark your calendar and register now.  It all takes place Wednesday, January 20, at 4PM EST.

Guests are welcome - all must register to attend this zoom presentation.

REGISTER

Meet our Boston speaker:

Bill Tung has extensive international experience leading apparel/ footwear brands across diverse markets and cultures. He was executive vice president international at New Balance, managing director international for sports apparel and fan gear leader Fanatics, and spent 13 years building Columbia Sportswear’s international business.

His responsibilities included omni-channel management of subsidiaries, distributors, agents, franchisees and licensees with full P/L responsibility, go-to-market sales plans, market-entry, expansion, and developing product/design teams with a keen focus on local consumer/market needs.

Bill lives in Brookline and earned his masters at Thunderbird School of Global Management. He also attended Fudan University and Pennsylvania State University.