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Virtual Chapter Presents: Excavate Your Brand Genius
Thursday, January 14, 2021, 1:00 PM - 2:30 PM EDT
Category: Events

IERG Virtual Chapter Presents 


Excavating Your Brand Genius 


Thursday, January 14, 2021 @ 1 PM EST 

Now more than ever we need leaders ready to own a new world narrative - those who are brave enough to strategically position and message their voice in the marketplace from a deeper perspective of purpose that connects directly to what lights them up (their brand genius). 

What emotive messages are you sending?  If 82% of people make buying decisions based on emotion (Capgemini), what emotive messages are you sending?  This webinar will start you on your journey to deliberately make your personal brand come alive.  Join like-minded colleagues to experience a shift in the way you think about brand:  

  • How a simple, purposeful brand statement can redirect your elevator pitch
  • The 10 questions you must ask to excavate your brand story swiftly
  • What you risk if you fail to shift to a new world narrative now in our digital age

Mary E. Maloney, Brand Advisor and Virtual Trainer & Facilitator, has been expeditiously transforming brands to capture national and global market share and putting unknown companies on the map for 30 years.  She will share her time-tested intellectual property called E.T.A.™ (Excavate, Tell, Affirm). Grounded in empirical and scientific data, the framework never fails to solve the most complex positioning, messaging, and branding challenges to enhance thought leadership. 


All IERG Members, and their invited Guests are very welcome to participate in our Virtual Chapter meetings, but everyone must register in advance.

Come and join the conversation and bring your questions! 

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