The past year has been devastating for many American brands but some categories have thrived: running footwear, home fitness equipment, golf, bicycles, and yoga/athleisure apparel. I am currently a Managing Partner at Peaks Consulting where we engage w/ brands to help them expand into new international markets. The lack of international business understanding across many different sized companies has been eye-opening; the opportunity is immense for those with vision beyond our shores. |
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